John Deere | 2022

John Deere is all about no actors on tractors. So we traveled to 7 locations around the country, had real people channel their inner Meryl Streep, and turned their words into the brand’s next integrated campaign.

2022 Effie Awards - Finalist

Each family also had two online videos. For the Allens, that was a 30 second day in the life video on their flower farm and a longer one with some tips on how to make the most of your land. If you want some more tips for your land, check ‘em out here.

To keep the thread of humanity alive throughout the campaign we develeped a completely hand drawn typeface.

Agency: EP+Co
CCO: John Cornette
GCD: Cory Schearer
CDs: Jimmy McDonald & Mikael Kriisa
Partner: Christopher van der Kleed
Director: Kevan Funk
DP: Nate Hurtsellers

©MMXXVI

Jason Lane

Updated 2026

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